Swot Analysis A Swot - 852 Words

Strength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language and cultural barriers, tax compliance issues, local competition and political atmospheres. These things must be discussed and evaluated, a SWOT analysis is a good way to do so. Many organizations perform a SWOT on their competitors to use as a comparison tool as told by Hill (2014). We as an organization have performed SWOTs on our competitors and the following slides will reflect the information that was assembled from the data we collected. The information obtained will be of great benefit , in our pursuit of international expansion. Strengths The Ecommerce platform is a way for us to market our product at minimal cost and to provide our customers great pricing structures because of there are no overhead expenses, it is our greatest strength. We provide our online customers with the option to chat with customer service professionals when shopping on our website. We have chosen to utilize the customer service-centric approach on our ecommerce website. We will focus onShow MoreRelatedSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronymRead MoreSwot Analysis Of Swot Analysis : Swot1223 Words   |  5 PagesOnStar – SWOT Analysis To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunitiesRead MoreSwot Analysis : Swot And Swot2320 Words   |  10 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis, which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selectedRead MoreSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pages SWOT Analysis In the article â€Å"SWOT analysis† Harmon (2015) offered a definition for SWOT analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning and brainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, OpportunitiesRead MoreSwot Analysis : Swot And Swot1081 Words   |  5 PagesSWOT Analysis: A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies. We can succeed in our life if we use our talents to our full extent. Similarly, we‘ll have some problems if we know our weakness are, and if we manage these weaknesses so that we don’t matter in the work we do. To understand more about our self and our externalRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business. SWOT analysis is a form of situational analysis in which internal strengthsRead MoreSwot Analysis : Swot And Swot1957 Words   |  8 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected marketsRead MoreSwot Analysis : A Swot1708 Words   |  7 Pages A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage Internal Strengths 1. Self-motivated 2. I am organised; accurate and pay attentionRead MoreSwot Analysis : The Swot1888 Words   |  8 PagesThe SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960’s and 1970’s. Albert is said to have come up with this strategic planning tool through the use of data the Fortune 500 companies in the United States of America at that time (Lancaster Massingham, 2011). A SWOT analysis determines the strengths, weaknesses, opportunities and threats, which are a relevant part of any organization especially the ones that get involved in new ventures. This tool assists the usersRead MoreSwot Analysis : A Swot3101 Words   |  13 Pagesa) Carry out a SWOT analysis to reflect your own current skills and competencies A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage

Interpreting Poetry Porphyria’s Lover - 1410 Words

Poetry is a condensed form of literature that expresses vast meanings and feelings. This means that when analyzing poetry many aspects such as the literal meaning, poetic elements, and the metaphorical meaning should be considered. Although, not every reader is going to analyze a poem with the same ideology, a general understanding of poetic elements and the literal meaning presented throughout the poem should be similar. Professor Sutton, an English teacher at the University of Kansas, utilized his students to help interpret the works of Robert Browning. When they started to interpret the work of the â€Å"Porphyria’s Lover† the students found that there was no message presented in this poem, but realized by looking through the article that†¦show more content†¦At one point, however, the speaker digresses, and here the rhymes change not in the pattern, but from masculine to feminine (Sutton). While a masculine rhyme scheme stresses the final syllable of the w ords, a feminine rhyme scheme stresses the penultimate syllable of the words. â€Å"Murmuring how she loved me-she too weak, for all her hearts endeavor, to set its struggling passion free from pride, and vainer ties dissever, and give herself to me forever† (Browning). â€Å"In lines 21-25, the tempo accelerates with the addition of a light syllable at the end of a line, making the utterance sound full of energy and vehemence† (Sutton). By understanding the rhyme scheme a reader can better understand the voice in which the author truly is speaking. Yet, the largest aspect that Professor Sutton attributes to readers comprehension of this poem is the comprehension of events in the story. If a reader interoperates this story metaphorically a few themes arise. The first and most prominent one would be the power struggle that is taking place between the speaker and his lover. However, a reader could also say that this story is the narrative of a crazed madman. Professor Sutton says â€Å"It is our tendency to become so concerned with structure and imagery that we seem to forget that a poem represents some-ones utterance† (Sutton). A reader becomes consumed with identifying the metaphorical meanings andShow MoreRelated Porphyria’s Lover : Browning’s Portrait of a Madman Essay1892 Words   |  8 PagesPorphyria’s Lover : Browning’s Portrait of a Madman Robert Browning’s Porphyria’s Lover contains the methodical ramblings of a lunatic; it is a madman’s monologue that reveals the dark side of human nature. Power and passion coalesce to form the strangulation of the beautiful and innocent Porphyria, and at the same time strangle the reader’s ability to comprehend what is occurring and why it is occurring. The murder’s monologue depicts a heinous crime. The simple fact that the monologue isRead More The Flea by John Donne and To His Coy Mistress by Andrew Marvell6621 Words   |  27 Pageshis argument stronger. In the second stanza the argument appears to be going the poets way oh stay, three lives in oneflea spare, where we almost yea more than married are but the mistress counters this argument with wit and repartee of her lover by squashing the insect Cruel and sudden,hast thou since Purpled thy nail, in blood of innocence? Then he implores her to stay and I feel he produces a series of clever arguments premised, not in a reasonableness of sex, but in the morality of

E-Procurement And E-Logistics Free Essays

our site – CUSTOM ESSAY WRITING – Business Management Dissertation Ideas ABSTRACT In this paper, we analyze the e-procurement and e-logistics of the Dell Inc. Company. This will include a brief overview of the company, an exploration of its Customer Relationship Management, the Supply Chain management and an analysis of the various softwares used by Dell Inc in promoting its relationship marketing. We will write a custom essay sample on E-Procurement And E-Logistics or any similar topic only for you Order Now INTRODUCTION Today, many people have discovered the significance of E-commerce. E-commerce, also known as electronic commerce refers to business transactions and communication via computers especially over the internet and networks (Botha, Bothma and Geldenhuys, 2008: p.23). This involves buying and selling of services and goods, and transfer of funds among other commercial communications through the internet, mainly through the World-Wide Web (Botha, Bothma and Geldenhuys, 2008: p.23). E-commerce takes place in different situations such as between businesses and customers (B2C), between one business/company and another (B2B), and between customer and customer (C2C). It is mainly divided into two main parts, which are e-procurement and e-logistics. E-procurement is defined as an electronic method of conducting business transactions while e-logistics refers to the transfer of goods sold over the internet to customers (Botha, Bothma and Geldenhuys, 2008: p.24). A well implemented e-procurement system is highly effective in connecting businesses and other business processes with suppliers while running all interactions between them. According to Botha, Bothma and Geldenhuys (2008: p.23), the development and advancement of technology, many businesses now sell their products through computer technology, which is a brilliant way of making companies reduce overhead costs and reach a wide customer base. Thus, e-procurement benefits not only the business owners, but also customers since they can shop without leaving their homes. Also, customers can easily find the lowest price of products when buying their goods via the internet. In this paper, we analyze the e-procurement and e-logistics of the Dell Inc. Company. DELL INCORPORATED Dell Inc. is a computer company that was established by Michael S. Dell, in 1984 (Krauss 2003: p.7). It offers a wide range of technology product categories (Krauss (2003: p.8). These products range from personal computers to services such as storage solutions. Also, it gives a variety of services, which range from business services and configurable information technology including product-related support services, consulting and applications and infrastructure technology (Krauss, 2003: p.8). As stated by Levy (1999: p.20), Dell Inc. operates in four global business segments, which include public, Large Enterprise, Consumer, and small and Medium Business. The company designs its own products, manufactures and markets them, sells, as well as supports a range of products and services, which can be modified to individual requirements of customers (Perret and Jaffeux, 2007: p.4). Dell Inc. is considered among the companies that are most profitable. The company offers the most innovative customer service, as well as product custom configuration in the world (Perret and Jaffeux, 2007: p.5). For this reason, the company is faced with the challenge of satisfying the customers’ needs while maintaining a stable relationship with them. E-PROCUREMENT AT DELL Dell Inc. is widely known for selling its computers and others services through the internet to other business (B2B) and to individual customers (B2C) (Perret and Jaffeux, 2007: p.5). B2B refers to business transactions between one company and another such as business customers, suppliers and distributors. The B2C refers to business transactions between a company and consumers. At the beginning of the 1990’s, Dell Inc. attempted to distribute wares by retailing. However, the management found out later that this method was unprofitable for business (Gattorna, 2003: p.51). Hence, Dell Inc. decided to key on boosting its customer support and services by allowing customers to make orders directly (Gattorna, 2003: p.52). This was considered a unique strategy for Dell customization. Recently, Dell Inc. improved its sourcing and buying processes by implementing a leading e-procurement solution known as Ariba Buyer (Krauss, 2003: p.8). In order to ease the business processes between Dell Inc. and its supplier companies, Ariba Buyer which is an e-procurement solution is used. It is quite useful in automating and streamlining sourcing. (Li, 2007: p.20). In earlier years, making purchase orders at Dell was a highly laborious process since company workers filled out forms for each purchase process every time they ordered an item, which included collecting about ten approval signatures (Li, 2007: p.21). The buyers were then expected to re-enter the data into two different systems that included a home-grown Access database and the legacy purchasing system. This paper-based process was challenging for Dell to track its purchases by commodity, as well as analyze its purchasing patterns in terms of where, how much and from whom the supplies were bought, hence the change in its procurement process. Thus, Dell Inc. implemented an e-procurement solution known as Ariba Buyer. E-procurement enabled Dell to streamline its supplying base. This helped in the elimination of maverick spending, as well as standardization of the ordering processes for its suppliers. (Krauss, 2003: p.8). This was followed, by Dell’s move, to assess 3 e-procurement systems depending on five criteria. These criteria included a user-friendly boundary, cost-effectiveness, and integration with existing back-end system (Krauss, 2003: p.8). Others included e-commerce links to most of Dell’s supplying companies, and compatibility with the current IT policy of Dell servers (Li, 2007: p.20). According to Gattorna (2003: p.50), close to seven months were spent by the personnel that were responsible for implementing Ariba. This time was spent in developing twenty interfaces that would facilitate connection of Ariba buyer with Dell’s legacy systems. They created linkages for Ariba and Dell’s purchase order, catalog data, cost center, accounting code validation, and employee data among other systems (Gattorna, 2003: p.50). This was made to ascertain that all the processed orders had been validated. This resulted in a final product, which facilitates making purchases online. This product is known as Dell Internet Requisition Tool (DIREQT) (Gattorna, 2003: p.51). Currently, DIREQT has made it easy for Dell employees to complete purchasing orders online by loging into DIREQT Web site, as well as conducting searches for certain products, suppliers or services, which usually give accurate status reports (Levy, 1999: p.23). Immediately, Ariba Buyer forwards the catalog items and requisition straight to the right manager at the cost center who signs the order electronically. The system then automatically creates an approving chain before directing it to an employee network. (Gattorna, 2003: p.51). However, if the product ordered is not present in the catalogue, Ariba Buyer includes a Dell buyer to source the product and hands over the request for last signatures (Perret and Jaffeux, 2007: p.6). After the requisition has been approved, it is moved to the Ariba Commerce Services Network (ASCN). ASCN is a shared network infrastructure that helps to connect with buyers and marketplaces, on the Ariba Business to Business (B2B). Commerce stand (Perret and Jaffeux, 2007: p.6). Ariba uses ASCN to communicate its orders to suppliers, which includes shipping through e-mail, faxes, Extensive Markup Language (XML) and electronic data interchange (EDI) (Perret and Jaffeux, 2007: p.6). Moreover, Ariba Buyer also accelerates the payment process in Dell Inc. The receipts that Dell’s central receiving department prepares for wares are brought into the organization and matched automatically with the right invoice. This is then fed into the system by the account payable processors (Bothma and Geldenhuys, 2008: p.25). In addition, the purchasers create receipts of the service given to them, which is also matched in an automatic manner. Therefore, this practice helps to avoid the early routine of service invoices, which is time-consuming, when making purchases for approval. As stated by Botha, Bothma and Geldenhuys (2008: p.25), with the Ariba Buyer at Dell, the requisition cycle time is likely to be reduced by 62%, and lessen operation costs by 61%. However, Dell Inc. believes that it stands to benefit on a larger scale from the perception into the buying process attained through combining customers’ information. Moreover, through the use of Ariba, Dell is able to gather information necessary to evaluate its supply base and re-evaluate key business to market communications services, office products and consulting, among many more kinds of expenditures (Gattorna, 2003: p.50). CUSTOMER RELATIONSHIP MANAGEMENT According to Perret and Jaffeux (2007: p.7), Customer Relationship Management (CRM) is the creation and maintenance of relations with customers. The key aim of Dell is to offer its customers technologically reliable customer service requirements. Perret and Jaffeux (2007: p.7) argue that the software that help in facilitation facilitate Dell’s CRM include marketing automation software, a system that benefits the sales, and custom designed Web pages that contain purchase data. According to Ross (2010: p.88), today, one fifth of standard-based computers sold in the world is Dell’s product. The key concept of Dell Inc. is to sell computers directly to customers. This will increase their success in the computer business. (Ross, 2010: p.88). Before Dell Inc. invented the made-to-order concept, its customers used to buy its products from electronic shops and retail stores. In this case, customers interacted only with the salesperson of the store and not the manufacturer. Therefore, Dell introduced the concept of interacting directly with the customer via the internet so as to fulfil the demands of its clients and deliver quality services. E-LOGISTICS AT DELL INC. For Dell Inc., the E-logistics has entirely changed it way of distributing its products. Traditionally, Dell used to pick up components from the warehouses of suppliers then collect them in its central or regional distribution centres, and finally merge them in stock in order to deliver the final products to customers (Ross, 2010: p.88). Currently, through implementation of e-logistics, Dell Inc. can now pick up components from the ware houses of suppliers and then forward the merging of components made during the transit to the logistic-service providers through USP or Airborne Express (Li, 2007: p.36). This has resulted in less fixed costs spent in warehouse centers and distribution, no product technological obsolescence, and no stock-keeping units (SKU). SUPPLY CHAIN MANAGEMENT AT DELL INC. Supply Chain Management (SCM) is a system that Dell established to ensure the availability of precise computer components for its customers on demand and location. SCM describes how the company manages how raw materials are transformed into the end products and how products and services get to all its consumers (William, 2003: p.150). This has enabled the company to develop a tight bond with its supplier companies and consumers. In this regard, Mencarini (2003: p.19) states that Dell Inc. have one of the most effective SCM system in the world, and that it is focusing on creating the best SCM through the i2. This will improve the supply chain process through connecting its suppliers and planners in order to satisfy the requirements, as well as demands of their customers. SOFTWARE USED BY DELL IN PROMOTING RELATIONSHIP MARKETING Dell also uses a variety of software to promote relationship marketing such as Hotlink, Premier Pages and an enhanced CRM system, among others (Gattorna, 2003: p.57). Its database software is highly efficient and effective with customer relationship management, which stores tables of data used to check the information of customers and establish promotional campaigns. These databases mainly include the information of customers, their products and interests. According to Gattorna (2003: p.57), customer database helps to increase profits since it contains the information of clients, which determines the efficient and effective ways to target and divide the consumers. Hotlink is an automation software program, which facilitates tergeting and marketing communication, monitoring of customers and market development (Mencarini, 2003: p.21). This software gives Dell a free opportunity to advertise its products through the word of mouth. Also, it impacts its customer base to ensure that customers receive better services than before. Premier Pages are a transparent online system/software custom designed Web pages, which contain all the purchasing data (Gattorna, 2003: p.57). In addition, the software contains a paperless ordering process, which captures the technology configurations of customers. Mencarini (2003: p.21) argues that Dell created Premier Pages in order to gather less clientele details than they already have and develop a win-win situation that is more realistic. This starts when the clients places their orders for a computer and built later. Another system that Dell uses is an enhanced CRM system, helped by an information system company called the IS Partners (Moon, 2003: p.45). ProClarity offers a comprehensive analytical ability that highlights negative and positive areas of the business. Moreover, the company breaks down its sales by region where each team enables Dell to measure its own trend and success. ProClarity significantly benefits all the financial sections of the company. It also helps the Dell staff to easily access detailed demographic information about customers. The marketing department is able to follow product sales, customer activity and marketing mixes via this software. The management can follow activities in customer accounts, and act on lapsed quotes. Additionally, Dell installed the e-commerce software i2 Collaboration Planner, i2 Supply Chain Planner and i2 Factory Planner in order to meet its supply chain needs (Moon, 2003: p.45). This is applicable in the management of build-order procedures that exist between placing orders and customer support. The software enables Dell Inc. to classify customers and target them through their most preferred medium, obtain and analyze results (Moon, 2003: p.45). Moreover, Dell Inc. has signed an agreement with Part-Miner (Gattorna, 2003: p.51). Part-Miner is a vertical portal in electronic components industry, which provides information and helps to meet the demand and supply of the components. FUTURE PLANS OF DELL INC In future, Dell plans to update its processes of purchase such as the establishment of online auctions for products and services like printing, shipping, and paper (Li, 2007: p.20). The company also plans to make order status, payment information and receipts easily accessible to suppliers online. In coming years, Dell intends to expand its catalogue base and purchase choices by convincing its main suppliers to use the Ariba Business to Business Commerce Platform (Li, 2007: p.20). CONCLUSION CRM-SCM integration tries to satisfy clients through prompt delivery of products, ensuring its accessibility and maintain the manufacturer’s profits and returns. Thus, there are several lessons that can be drawn from Dell’s application of e-business. This trend can be emulated by other organizations in the industry. This will result in offering of better services to customers. It can be portrayed via the way Dell Inc. uses CRM to its advantage. Customer satisfaction will increase their trust in the organization, improving its reputation. In addition, custom-building a PC desired by the clients has formed a particularly strong relationship between Dell and its customers (Moon, 2003: p.50). In addition to this, implementing technology in a phased fashion has helped Dell to achieve a strong relationship with its clients. Dell set up simulated environments in order to support the i2 system in blotches without affecting the live form. Dell ensured that all stages of the comp leted process allowed future growth of the company before developing the whole system. Hence, this reduced risk and increasing efficiency. Another significant lesson from Dell would be to extend the link from the customer to the supplier, while maximizing its operation efficiency as well as customer satisfaction (Ross,2010: p.92). As a result, customers were able to spend less money on purchasing customized machines. This is because Dell approved the savings that resulted from managing its inventories efficiently. The company was, therefore, able to share information with suppliers about customer requirements and buying patterns in real-time. REFERENCES Botha, J., Bothma, C. Geldenhuys, P. 2008. Managing E-commerce in Business, New York, Juta and Company Ltd. Gattorna, J. 2003. Gower handbook of supply chain management, Burlington, Gower Publishing Ltd. Krauss, M. 2003. Dell looks to Sears to extend buyer reach. Marketing News, April 28, 2003, Vol. 37, Issue 9. Li. L. 2007. Supply chain management: concepts, techniques and practices enhancing the value through collaboration, Tokyo,World Scientific. Moon, K. 2003. Dell Computers: A Leader in CRM. Retrieved February 20, 2010 Mencarini A. 2003. E-Business: Dell Case Study, UK, Strathclyde Business School. Perret, F. Jaffeux, C. 2007. Essentials of logistics and management, London, EPFL Press. Levy, R. H. 1999. The Visible Marketer: Dell’s CRM model stresses transparent processes. Available from http://directmag.com/mag/marketing_visible_marketer_dells/index.html {Accessed 20th February 2012} Ross, D. F. 2010. Introduction to Supply Chain Management Technologies. London, CRC Press. William C. 2003. The true meaning of supply chain management. Logistics Management, June 2003, Vol. 42, Issue 6. How to cite E-Procurement And E-Logistics, Essay examples

Customer Satisfaction and Services Marketing

Question: Discuss about the Customer Satisfaction and Services Marketing. Answer: Introduction: In order to analysis current market situation, the management of Lenovo should focus on macro and micro environment factors. On the other hand, the macro environment includes five factors such as political, economic, social and technological factor(Aaker, 2003). Political factor: every organization needs to follow governmental policies to expand their business a legal manner. Moreover, the political factors influence Lenovo to implement security strategies, stakeholder strategy, and customer analysis. Economic factor: the economy of the UK is the major aspect which creates an impact on Lenovo. In other words, investment plans, financing cost and GDP effectively influence the business of the Lenovo. Social factor: it is one of the critical factor of the macro environment which includes a personal choice of the local customers. Besides that, the management needs to analyze social factor to determine the preference of their customers. Technological factor: in order to expand the business properly, the management of Lenovo needs to focus on latest and innovative technology. Apart from that, due to this factor, Lenovo can attract more customers and increase profit(Duverger, 2002). Micro environment analysis The micro environment includes internal components of the organization such as owner, employees, suppliers, customers, competitors, and shareholders. Moreover, Lenovo needs to focus and analyze the current situation of the organization. As well as, the relationship between employees and management also influence the profit of the organization. On the other hand, the coordination between customers and employees also increase the revenue of the organization. Besides that, in order to satisfy the customers, Lenovo must recognize current needs of their customers. However, both micro and macro environmental factors help the management of Lenovo to analyze current market opportunities(Fandel and Portatius, 2005). Market Segmentation, Targeting, and Positioning Segmentation The market segmentation includes demographic, geographic, psychological and customer behavioral approach. The management of Lenovo needs to focus on the specific area or the geographic factor of the market segmentation to deliver the service. Besides that, demographic factors conclude income, education, the lifecycle of the customers and Lenovo needs to pay attention to those customers who matches this factor. On the other hand, psychological factor includes the state of mind of the customers. In simple words, Lenovo must analyze the thoughts of their customers for the proper approach. Analyzing the behavioral approach to the customers, the management should recognize the trustworthy. In other words, some customers hesitate to purchase a particular product, so the management should focus on this customer as target customers. Targeting This segment includes the customers who are targeted by the management of the customers. Besides that, Lenovo should target those customers who were spending lots of amounts to purchase laptops, mobiles and so on. Moreover, famous and rich businessmen, college students and corporate people should be the target customers of Lenovo. Positioning In the favorable market environment, Lenovo should expand their business. On the other hand, positioning is one of the vital element which includes various types of elements. In addition, the management of Lenovo should expand their business in those corporate sectors where the demand for laptops and mobiles always remains high(Fandel and Portatius, 2005). Marketing programs The marketing strategies and planning includes some significant factors such as 7Ps. In addition, this 7Ps includes seven different factors such as product, price, promotion, place, people, psychical evidence and process. Each and every segment of marketing 7ps will be discussed below: Product: this is one of the critical factors of 7ps model, and with the help of this factor, the management of Lenovo can attract their customers. Moreover, specifically, Lenovo should introduce an innovative product, for example, a laptop which includes additional features. Moreover, Lenovo must offer a laptop which has the latest operating system and hardware configuration that attract more customers. Price: the price of products is one of the critical factors which measured by the management. In other words, most of the customers are price-sensitive, and they want more useful products and service at a reasonable price. Moreover, in order to finalize the price of the product (laptop), Lenovo must analyze current market condition and requirements of the customers. Promotion: the promotional activities is implemented by many organizations to attract the customers. On the other hand, Lenovo needs to offer more additional features with the products. Besides that, Lenovo can provide a discount of price which is an attractive strategy used by many companies (Hamilton, 2012). Place: this is the very critical phase of this 7Ps model because due to this factor, Lenovo can organize and plan their marketing strategies. For example, Lenovo needs to select a specific location which contains potential customers who increase the profit of the organization. People: Here, the type of people are targeted by the company. For Lenovo, IT people are suitable to sell products. Moreover, it is important to train and hire the right people for delivering superior service to the clients. School and college students of todays generation use laptops. So, Lenovo should target these types of peoples. Process: Marketing mix also consists of a process where the overall system from production to delivery is implemented by Lenovo. Therefore, the organization has to make sure that output and delivery process is well-tailored. Lenovo should make sure that the production cost can be lessened. Physical Evidence: The physical evidence of Lenovo are factories, offices, customers, stores, products, government certificates and so on (Yelkur, 2014). This physical evidence increase the hype of the company and thereby leading to the attraction of clients. Marketing Strategy and Objectives The marketing objective of Lenovo is to furnish the business sectors with a wide mixed bag of technology-driven products to satisfy their separate targets (Singh, 2015). Lenovo has the goals to design and develop a full range of personal technology which consists of tablets, smart TVs as well as tablets. Moreover, the particular company also aims to globalize their markets all over the world. On the other hand, the company seeks to attract top talents from diverse backgrounds which represent an extensive collection of languages and nationalists. In China, Lenovo aims to attract more customers. The company also target to develop the overall experience of PC ownership which driving the total cost. Marketing plan offers a unique opportunity to Lenovo for productive discussions among the leaders and the staffs. The company is also committed to being an active and responsible corporate citizen. It aims to improve the working conditions of the business while contributing to the betterment of the companys local communities along with the overall society and the environment. The marketing strategy of Lenovo includes a promotional strategy of products along with brand awareness (Ferrell and Hartline, 2005). The policies also contain marketing plans to achieve competitive advantage. The organization is also concerned with the pricing strategy. The products of Lenovo are sold in the international market with consistent product. Strategies to sell low priced good products also leads to business improvement. The company cannot set high prices that that of their competitors because the production cost of Lenovo is not that high. They assemble their laptop China (Cadogan, 2009). Control and Evaluation Control, implementation, and evaluation are the three supports of a marketing plan. At first, Lenovo should make a marketing plan which will include all strategies to beat the rivals along with the financial stability. The number of employees working in a particular sector is managed and controlled by the manager of the company. After the plan has been chalked out, Lenovo should engage themselves in promoting the launch of the product like laptops. The promotional activity includes running of ads or launching websites and sending direct emails. It is the implementation stage (Lewis, 2007). The implementation phase of the company's marketing plan ensures that the marketing activities happens inappropriate time for success. Next, the evaluation step of Lenovo's marketing plan is concerned with the analysis of qualitative and quantitative metrics related to the strategy and implementation. At last, control is necessary for evaluation phase. During the creation of Lenovos marketing plan controls are established. It provides benchmarks for assessing how good the plan accomplish its objectives. The control phased depends on the retailer of the product. If the retailer can make a customer understand the advantages of Lenovo laptops, then the company can achieve marketing objectives such as attracting more clients and gaining competitive advantages. Customer feedback plays a significant factor in the business. A positive customer feedback can lead to organizational advantages (Evenson, 2007). The control phase of Lenovo includes customer feedback, target market sales, budgeting and market share. The budgeting should be made in such a way so that the client can afford to buy laptops at a reasonable rate. References Aaker, D. (2003).Strategic market management. 1st ed. New York: Wiley. Duverger, M. (2002).Political parties, their organization and activity in the modern state. 1st ed. [London]: Methuen. Fandel, G. and Portatius, H. (2005).Revenue Management. 1st ed. Wiesbaden: Gabler. Hamilton, W. (2012).Price and price policies. 1st ed. New York: McGraw-Hill. Cadogan, J. (2009).Marketing strategy. 1st ed. London: SAGE. Evenson, R. (2007).Award-winning customer service. 1st ed. New York: AMACOM. Ferrell, O. and Hartline, M. (2005).Marketing strategy. 1st ed. Mason, Ohio: Thomson/South-Western. Lewis, J. (2007).The project manager's desk reference. 1st ed. New York: McGraw-Hill. Singh, P. (2015). Lenovo acquires IBM's x86 low-end server business.Industrija, 43(3), pp.191-219. 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